Arts and crafts business and Social Media

You have worked a lot to own your own online business based on what you love to do, your art and your crafts.

You decided to open a website for your business and a blog to talk about your product and your life as an artist and as a crafter, now you are facing new sort of problems:

  • low traffic to your website and blog
  • no interaction, no comments and no shares of your content
  • no sales

You even might be thinking at this moment whether you will be back to get a “regular” job again or keep on your own business.

Some people decided to keep that “regular” job until the business takes off and you can make a regular income based on your business, I keep my part time job, and I keep working on my online business.

I guess if you have follow me for a while and you have been reading my blog, then you might have worked on your own blog talking about what you do and telling to your client what you do, why you do it and most important how your product will make your client life better.

Business have changed a lot in last years, a business that is based on a product will no longer last in the marketplace, a business based to solve a problem, will last in the marketplace.

You might have worked to find out who is your client and what problems it has that your product or service will solve out.

So now it’s time to talk about it!!

The more you talk about it the more sales you will get!!

And we are so lucky today to have Social Media to work on it and to talk about our product or service and about our business.

What do you need to do?

Find the right Social Media for you, just one at the beginning!

If you want to work all Social Media at the same time you might need more than 24 hours per day to be present on all of them, and one more important reason to not to do it is very simple, your client is not on every Social Media.

Social Media your client

Let’s talk a little about how Social Media Works.


News, what is going on at this present moment, yes as you read this post, people are posting on Twitter about what is happening in the world right now.

Your post on twitter will have about only 20 minutes of life. After those 20 minutes your post will vanish in limbo, your client won’t see it or read it any more.

LinkedIn: It’s more for professional people who are looking to share their CV to get a job or a promotion, so this Social Media might not be the right now to share post of what you do every day I mean your art and your crafts, so it is a NO for artist and crafters who are interested on selling their products.

If you are an artist or a crafters who are looking to get hired on a job you are interested on, or you want to share your CV, then it is a YES,


this Social Media is for teenager, and lots of them are regularly on it, so if you make any product for them and you are sure your client is for teenager, go for it. It will work for you.

I can’t talk more about Snapchap, as I don’t have any account on it, I don’t know how it works.

Lets talk now about two Social Media that will work for Handmade products.


You might have your Facebook account and you might have your own Fan page, if you don’t have any, well maybe after reading how a Facebook account can work good for your business you might want to give it a try.

If your product is for women 40 and +, your chances to find your client on Facebook will be more helpful.

Most of the people 40 and + are now on Facebook and use it to get connected with family members and friends.

You need to get your Facebook account for personal issues, and your Fan page for your business, that way your personal post will keep personal and you can keep them private to allow only your close friends and family members to read them and see them.

On your Fan page you can talk more openly about what you do as an artist and crafter and your product or service.

You can post photos of your product and service.

I will make a stop here, I think talking about how Facebook can work good for your business will need a blog post for its own, if I tell you everything on this blog post it might take me more than 5000 words.



Do not try to sell to everyone who is on Instagram, find the way to call to your client through your product pictures and make of yourself a storyteller with your pictures.

If you publish 100 pictures of your product, unless you have a 1000 products, your client might get tired of looking at the same product over and over again.

Think about how your client use its cell phone, when he or she is going to work on the metro, bus or train, what pictures do they like to look at?

What kind of pictures make the day to your client?

Can you make a picture of your product or your service that talks to your client?

Then you found the way to call for its attention!!!

Talking a little about those PICTURES!!!

Yes, I wrote it on capitals because I wanted to called your attention on this point.

If you want to sell your products, please don’t share any picture that is not good:

  • No blurry pictures
  • No pictures taken with flash
  • No dark pictures
  • No collage of tiny little pictures together (if your client is 40 and +, they might need to use glasses now)
  • No good pictures at all.

Use the right #

Ah, now we got to this important topic, the use of hashtags (#)

Check our what # your competence use to call to their clients, they might be the same # you need to use.

  • #knitting
  • #babyknitting
  • #winterknitting
  • #handmadeknitting
  • #easyhandmadeknitting

Talking about hashtags is the same for every niche, you need to learn about the right ones for your niche and use them.

Hashtags are perfect to let your client to find you faster.

Instagram and Facebook

Both Social Media will work good for your business if you keep on it.

Don’t expect to have thousand of clients the first week, and many sales the first day, Social Media in most of the cases is a long time work and I must add hard and smart work.

But it will work for you.

One day great business can happens, and it can happens for you if you have the right product for your client and your client finds you that same day.

If you are good at Social Media and it is working for you great, keep at it, if your are just thinking to give it a try, read and learn all you can and go for it.

Don’t be afraid to do some mistakes at the beginning, everyone does, even me, it is a try and do again process.

Remember Social Media is about sharing and I’m sure your client is there waiting to find you!

Do you have your Facebook Fan Page? I would love to visit it.

If you want to visit mine, it is Alejandra’s Quilt Studio

Keep at it, you will be a great handmade online business!


Your client and social media

9 thoughts on “Arts and crafts business and Social Media

  • February 20, 2017 at 6:30 pm

    Hi Alejandra,
    You have a lot of great information here, it’s just what I was looking for. I have been doing some research for my niece on how she can promote her arts and crafts using the internet and social media.
    So this has been very helpful, I was wondering though about using Pinterest, you didn’t mention it here. I would think it would be a good place to share photos of her work, what are your thoughts on using it?

    • February 21, 2017 at 12:48 pm

      Hi Kim

      I’m glad I could help you with this article and give you great information, yes to find the right social media platform is important for every entrepreneur and most for us as online entrepreneur.

      It’s great to know you will provide this information to your nice, I hope it will help her to grow her arts and crafts business.

      As Pinterest is a great social media platform for artist, crafters and creative people in general I will write a full article about it and how to work on it to get more traffic and sales from it, I will let you know when it is ready.

      I thank you for making the time to read my article and write a comment.

      • February 23, 2017 at 6:36 pm

        Thanks Alejandra, I look forward to your next post, my niece is an awesome artist, as she does artwork on wine bottles, yard signs, door hangers and such. So maybe Pinterest would be great for her.
        Thanks, again for responding.

  • February 20, 2017 at 10:23 pm

    Thank you for writing this helpful article! It’s helpful to have encouragement during this stage of building my online business. I’ve found instagram, G+ and twitter to be the most effective for me. I’m not able to join all of the social media websites, but these three seem to work great. I appreciate your tip to not attempt to sell in every instagram post. I’ve seen accounts that try to do that, and it’s not very interesting to follow them. I’ll keep that in mind–create content and then maybe promote something once in a while.

    • February 21, 2017 at 12:44 pm

      Hi Audrey,

      I’m glad you found this article helpful, it is important if you’re on building your online business stage to find what social media platform will work for you and your client, as not everyone is using all social media platform at the same time.

      Once you find the right one, as I can see you found G+ and twitter is working great for you keep on it, and build up a relationship with your clients.
      Every sale is a process and not a moment, you need to build trust on your business and on yourself as entrepreneur first then you will be selling your product or service with no problem.
      Keep at the good work!

      I thank you for making the time to read my blog and write a comment.

  • February 20, 2017 at 11:59 pm

    Hey Alejandra,
    I particularly like the Instagram tip, I think its true that you need to be as personal as possible, people will start to get bored if you keep posting pictures of products more.

    Its better if you share your products and personal side evenly, that would definitely make somethings more interesting. I find that sometimes when I post “Behind-the-scenes” pictures like when i’m decorating or building something, I tend to get more likes than the product pics.

    • February 21, 2017 at 12:39 pm

      Hi Riaz
      I’m glad you found some interesting information on this article.

      That’s it, people love stories, and will appreciate you show them how you made your products, your story as entrepreneur is important for your client.
      Thanks so much for taking the time to read my article and write a comment.

  • February 21, 2017 at 1:02 am

    Thank you for explaining a little more about the various social media platforms! I wasn’t really aware of different ages using different platforms, but it definitely makes sense. You didn’t mention Pinterest in your post, but I feel like that might be a good one to use for arts and crafts as well, what do you think?

    • February 21, 2017 at 12:36 pm

      Hi Ashley,
      I’m glad you find this article interesting about social media platforms and how each one has its own public according to different ages, it is important to find out which one your client use.
      I will talk about Pinterest in a coming article as it is important social media for creative people.
      Thanks so much for taking the time to write a comment.


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