How To Create A Viral Pin is a guide that will give you the steps to follow to create content for your blog that will get lots of Pins on Pinterest and your Blog will get lots of traffic.
As you keep working on your Blog to create your art and crafts business you might get stuck to get a good amount of traffic to your Blog.
When a blog gets little or no traffic, this won’t be good for your business, when you decided to become an artist that works from home, and you start writing content for your blog, you know you need traffic to your blog to start making business.
Pinterest is today one of the most important Social Media Platforms where you can share your content and get lots of traffic to your blog.
If your blog has no Pinterest account, you might want to head to this platform and take the time to sign up for your own account.
When you’re new to Pinterest, it will take you some time to learn how to use the platform and how to open a few new boards for your business.
A good tip here will be, when you open your account for the first time, take the time to think about your business name.
Many times it will happen that you might want to open your account on your Name and not on your business name, in case you’re and artist or a crafter who is already know by your name, to open a Pinterest account with your name will be OK.
In case your business name is different it will be better if you open your Pinterest account with your business name.
You can read how I started my Pinterest account for my business and how I created the boards for my business in this article.
How to create a Viral Pin.
Nowadays, any artist and crafter who already have started a blog as a way to promote their business, know how important it is to get traffic to their blogs.
When a blog gets a good amount of traffic, there’re more chances of making a living from it.
One of the best ways to promote your business is to share your blog content on Pinterest.
Create a PIN.
For years Pinterest has recommended to create optimal pins size 2:3 proportion, this mean the pin with could be 600 pixels and the height should be 900 pixels.
If you work with photo shop you won’t have any problem to create new pins for your blog, but if you don’t have photo shop using Canva.com will be a good option for you to create pins for your blog.
Canva.com has a Pin template ready for you (735 x 1102 pixels)
You can find a good amount of Pins designs ready for you to try.
Good quality pictures for a PIN.
Take your time to create a good picture from your product or from your business to create a PIN.
Good quality pictures will help you to get more sales. Take your time to get as many pictures from your product, once you get a few, don’t be shy and send those pictures to your family or to your friends and ask them to give you some feedback from the pictures.
If you’re already a good photographer you might have nice pictures to use from your product, if you’re not, you always can learn from a professional photographer, they are always nice to share some good tips that you can try.
A good place to find some good tips that will help you to take better pictures from your product is:
- YouTube videos
- Skilshare.com courses
- Domestika.com courses, this platform is in Spanish but I’ve seen more and more courses that have subtitles in English and the courses are high quality
Brand Your Business.
As you keep working to grow your business, you’ll know more about your business colors and fonts, be sure to use them at the time you create your business Pins, this way your clients will spot your Pins anywhere.
Branding your business will help your client to know your business identity.
Write a Catchy Title on the Pin.
You need to work on your business Copy Writing, nobody will visit your blog if you don’t take the time to write a catchy title on your business pins.
A short description of what your product is and how it will help your client, that’s the best combination for a title.
- My Summer Clothing Collection =====> Look Younger With The Summer Dress
- 10 Steps to Start A Blog ========> 10 Easy Steps To Make A Living With Your Blog
Use Your Business Keywords.
As you have been working on your blog, you might know what Keywords are and how to use them.
Keywords are your business soul, nobody will find your blog if you don’t use the right keywords.
If you’re new to blogging or you have been blogging for a while but you want to learn more about what keywords are and how to use them, I will highly recommend you to sign up for the FREE 10 lesson course at Wealthy Affiliate where Kyle will lead you to how to start a website and what keywords are and how to use them.
Take your time to learn all you need about keywords and how to use them when you create content for your blog and for your business, they will help you to grow your business and reach your goals.
A Pin should help your client.
When you create a new PIN for your blog, be sure you help your client, write a brief description about how it will help them.
- How your product will help your client
- How your client will look when they use your product or your service.
- How your clients life will be better
Create 1 to 6 different Pins for every blog post.
Sometimes a pin won’t do great and it won’t go viral, but when you take your time to create more than one and you share those Pins on the platform, you can check which Pin does better and why it connects with your client.
Once you know which Pin is performing great, keep sharing it on Pinterest. Once is never enough.
As we all learn more about how Pinterest works, you might know already you need to keep sharing your Pins on Pinterest.
It was a time when you shared a Pin and you could wait for the people to find it and to share it. Today it works in a different way, most of the Pinterest coaches will suggest for you to keep sharing the pins from your blog every once in a while.
One good business strategy is to check your content performance on Google Analytics and know what blog posts are doing better, once you get the list of the blog post that are leading more traffic to your blog.
Keep that list handy and repin those blog post again to Pinterest.
Repining a pin from your Pinterest account is not anymore a good practice, you need to repin each blog post again to Pinterest and you will see a better performance of your pins on Pinterest.
Pinterest loves you take the time to repin from your blog or from your website.
How To Help Your Blog To get More Traffic.
Once you know which blog post are getting more traffic, you can reread those blog post and check if you have already some internal links to other posts from your blog.
In case those posts have no internal links, you can add one or two to relevant points, something that you believe will help your client.
Leave those internal links and check on Google Analytics a few weeks later, you’ll get to know if your blog traffic is better or not.
Your job as a blogger is a never ending job, there’s no passive income business, if you got the idea that you had to write a few blog post and your blog will start to make tons of money from you, I’m sorry to disappoint you.
A blog will need your time and your work, but as you learn how to write the best content for your blog and how to share it on Social Media, your job as a blogger will be easier every time.
How To Write A Pin Description.
After you finish writing a new blog post for your blog, on the to do list to do after you hit the publish button, you already have a need to share your new blog post on Social Media.
Pinterest should be your first option to share the new blog post.
Add a Pinterest Button plugin on your blog as it will make easier for your readers to save your blog posts on their Pinterest account.
Make a clear CTA (Call To Action)
- Save this Pin so you can read again this article
- If you find this article helpful PIN it so you can read it again
- Find my blog again, save this PIN
- If you think this article is helpful, share it on your Social Media
When you share your own content on Pinterest, take your time to write a clear and helpful description on each PIN before you hit the Save button.
You can write your blog post keywords on this description, by doing this, it will help your client to find your and your blog.
Pinterest allows you to add relevant # Hashtags on the description of your PIN, this will help your client to find you.
One way to know what # hashtags are relevant to your business is to sign in on Pinterest and type your keyword on the search feature.
You’ll get a list from that keyword, this list is made by the keywords people used to search content on your niche.
Make a list and use them.
Keep taking a look to Google Analytics and learn how good or how bad is the use of those keywords for your business. You might need to make some keywords changes until you find what keywords your client uses to find your product or service.
Pinterest has also comments features!
One last feature on Pinterest and you should not forget is to encourage with a question to your client to leave a comment.
Pinterest algorithm works exactly like other Social Media platforms, if your pins get more saves, repins and comments, Pinterest will be nicer to your PINS and more people will see them.
Closing How To Make A Viral PIN
Today you have more information about what you can do to create a viral PIN for your blog and for your business.
The better the PIN is the better it will behave in Social Media.
Once you know who your client is and what pain he or she wants to solve out in their lifes, it will be easier for you to keep working on your business.
Times have changed and also business, what we used to do on a business a few years ago, it doesn’t work anymore, today the internet is here and with it we all have Social Media platforms to use.
Getting to know who is your client will let you know on what Social Media he or she is using.
Arts and Crafts business are visual, and you have a Pinterest platform to help you to spread the word of your business.
Working hard to create your art and your crafts is not enough today to make a living from what you do.
Getting sales will help your business to grow. The magic will happen on your Blog, but you need to get traffic to it, as you create new work to sell, take your time to write a new blog post and share the right pins for it.
Use your keywords and write a catchy title and your client will find you.
I’m sure you’ll be back to write a comment to let me know that this new strategy worked like a charm! I’ll be happy to know you’re getting more sales and your business is picking up!
Now, if you liked this article, give me a hand and share this PIN on your Pinterest account!
In this post I share some affiliate links, when you make a purchase I get a small % of your purchase with no extra cost to you, this way you help me to keep working on this blog to help you to start your own blog and work from home.