“I’m going to tell you a secret, for many years…”
Yesterday I was spending some time on Facebook, just to check how everyone was doing, when I sentence got my attention, a secret!! one of my friends has a secret, I want to know more about it!
There’s nothing better to capture my attention that when someone wants to tell me a secret, I can’t do anything else until I get to know it.
After that first sentence my friend told everyone a perfect story about her kitchen, how everyday she dreams to have a kitchen organized and tidy as any kitchen you can dream about that you can find on decorations magazines.
For many years my friend worked and saved to get it, until yesterday, she looked to her own kitchen, filled up with many things, all things she and her children use to work with, as the kitchen is the heart of her home, everyone loves to work there, so you can find from notebooks, to pots of paint, magazines, color paper and many things more.
And she discovered, her kitchen is the perfect kitchen for her family, just the way it is, she doesn’t need to keep dreaming to get that clean and tidy kitchen of her dreams anymore, because she discovered her particular own kitchen has been the center of her great family.
The perfect short story to share on Social Media, a moment of her life, and got me, for a moment in my mind I could picture that kitchen with her and her children, each one of them working on their project for that day, while dinner was getting ready, talks and laughs.
When you work on building up your online business, you need to work and share your story,
Your business and your story walks hand in hand.
You don’t need to share those private moments of your life, but you can share, how you started to work on your hobby, why did you love to do what you do, your moments when you discover your love for your art, what makes you the artist that you are at this moment.
People love to know more about the artist on you, why your art is so important to you, and why you work on it.
How your business was born, and how did you manage to build it up. I bet it hasn’t been easy, you might had to work so hard to get your business to a successful moment. How big has been all those problems you had to work out. How do you manage to keep growing your business.
Your story will add some value to your crafts and to your art, something no one else has, you are you, and your life is unique, you need to become a Story telling of your own life, art or crafts and your business, it will make your business unique.
I’m sure you follow some of the online business gurus, I do follow a few of them, once I got to learn more about how to build up an online business, and this time about the story behind the business, I can see or discover more about their business, I will give you a short list of outstanding business persons and bloggers who tell their story so well to capture their audience.
Geninne has her business on her beautiful illustrations, but she also will tell you about her beautiful life with her husband and her two sons, first it was in Mexico, where she shared the construction of her homes and her life with Turbo, now she lives in USA and she shares her life with her family and now with Zorrito, her new dog, every picture she shares on her Facebook page invites you to dream on her art and life.
As she describe herself, Hi! I’m MAYI CARLES, a tiny Panamanian artist with a T-Rex heart making a living on the Internet by being myself + owning my weird + sharing the lesson’s I’ve learned along the way, including the messy middle.
If you haven’t read her blog, it’s a must, on her blog you will find funny stories about her life, but also you will find many great resources to grow your online business.
They love to knit, and they will share with you many great tutorials to knit great sweaters, you need to check on their Facebook Fan Page to discover how they share moments of their life and moments when they share time together knitting the new items they work on for their next book.
The Secret Behind Your Story
The secret behind your story will add value to your product, your product will be unique then, you live your own life, and that makes your product more valuable.
When you share your business on Social Media, don’t share just photographs of your products, include also photographs of your story,
People these days has it all, when you try to sell your products to people, your story will make the difference, people want to buy products with a plus.
What is your story?
What makes your product unique?
What problems you had to work on to build up your business?
Why should I buy from you and not from another artist?
I thank you for your time to read my blog, if you have any question please leave a comment.
See you soon with more about how to build up your Arts and Crafts Business.