Getting to know who you are or what your business is about, will make the difference.
When you decided to start your online business on what you love to do, your passion, your hobby, you started your own blog, after you read a few blogs that share how amazing it is to make lots of money on the internet.
This was a few months ago, and nothing happened, you’re still a blogger who is waiting to break that point when you will start making money from your blog.
I won’t lie to you, I’m also at this point, nothing has happened yet, or I should say, nothing big has happened yet, a few sales but they won’t make a big difference and I can’t say “Good Bye” to my boss yet.
Looking forward on how to do the next step that will take my blog into a business, I’m learning what I should do, you might see a few things will change here on this blog, and if you want you can follow me, and at the same time do this things, I hope I can soon let you know that I’m making a full income from my blog (business).
Who am I?
Yes, I know my full name, but if I tell you my name you might thing… and who you are?.
Be ready to tell the people who you are before they ask you who you are, and what is your business about.
Before you keep going on your business, take a few minutes or all the time you need to think about your own elevator pitch.
Your elevator pitch needs to tell me in 30 seconds:
- who you are.
- what do you do (your business)
- what makes you different and unique (your value proposition)
- why I should buy from you?
Let’s look at one example, let’s think I attend to a Painting show, where I can meet new people, and someone asks me what do I do for my job, I could answer:
I’m a blogger
What would you think will happen? this person will look at me and she or he will say “Oh, ok” and will walk away, there is nothing interesting for she or he on what I do.
But if I answer to his/her question this way:
I’m a blogger, who writes to encourage crafters and artist to find their voice that makes them different and unique and help them to run their own crafts and art business.
This time, this person, as he/she might be as well an artist, may want to know more about what I do to help other artist to make a full living on their crafts and art.
It took me only 30 seconds to let him/her know in a full statement what is my business about. It will give also a statement to keep the conversation about the subject.
The same thing happens with your site/blog… yes it does!!
Have you checked on your site/blog title lately?, if you are like me, when I started this blog, two years ago, little I knew about how to grow a blog as a business, I picked the title for my blog in a moment, maybe because it sounded nice, maybe because it was the subject what I wanted to write about.
Little I knew then about elevator pitch, and how important is for my business.
Many of you have your blog or site with your name, and that is good, if you are a crafter or an artist then it is important people and your clients get to know you by your name, an artist name is so important and with time you will get recognition by your work and by your name.
But if you are a starting artist, be sure, you share on your blog or site, what is your art/craft about, and what makes you different and unique. This will let your visitors know why you are unique, and better than other artists and crafters and they will start following you and in time they will be your clients.
Now, take all the time you need to think about your elevator pitch, write it down in a comment here, so I get to know you, and I would love to visit your blog/site and take a look to your art.
After you write down your elevator pitch, go to your site, and you can add it on your header as a tagline, so your visitors will know what you do in less than 30 seconds and they will decide to stay on your site and know more about you.
Give them a reason to say on your blog/site and learn more about you and your art.
Picture via Pixabay.com